Takta Company, taking the lead in implementing the huge and important project of the IRIB’s overall content performance report, became the operator of the Farayesh (National Media Content Processing and Organizing) system.
The Farayesh project, which has been implemented in the organization since 2018 and organizes and processes all content broadcast from various IRIB networks in order to prepare daily, periodic, special and thematic performance reports, has been assigned to Tekta Company since Khordad 1403.
Content processing consists of listening to and reviewing all radio and television programs broadcast from national media networks in order to examine and accurately describe the content of the programs; this work includes two parts: organizing and processing.
In the first part, called organizing, first, by cutting all programs and modifying the EPG, the identification and time information and basic program specifications are recorded. Then, by creating individual item files, the programs are sent to the processing section.
In the processing section, by completing the production and broadcast specifications, as well as identifying and fully describing the content of the program, the work of processing and tagging the programs is carried out. In this process, in addition to the topics and approach of the program, the time, place, occasion, factors and people, etc. related to it are recorded in the content processing system.