As 2024 comes to a close, there are many predictions about how AI will engage users’ lives, from personalized AI to greater penetration into various content creation areas.

As 2024 comes to a close, it’s a valuable opportunity to review the top AI trends. According to experts, the past year saw the rise of technologies that had a profound impact on various industries. Multimedia models that were able to process text, audio, and images simultaneously, small language models that enabled AI algorithms to run on small, unsophisticated devices, and the customization of generative systems that, for the first time, accurately responded to the specific needs of businesses. This analysis, based on reliable data from Gartner and Snowflake reports, attempts to provide a clear picture of the future of AI in 2025. This outlook not only reviews key past trends, but also examines the opportunities and challenges ahead.